The tenth edition of this best-selling introductory text features an
up-to-date, comprehensive survey of the functional areas of business:
management, marketing, accounting, finance, and information technology.
Core topics highlighted within these areas include ethics and social
responsibility, forms of business ownership, small business concerns,
and international issues. New coverage in this edition more closely
examines cutting-edge topics like the 2008 economic crisis, green
business, and sustainability. In addition to updating and revitalizing
the content, the authors have redesigned the entire textbook program to
highlight its strengths as the most accessible and student friendly
program on the market. The new online resources no longer require a
passkey and put students on the path to success and mastery through
premium online study content, including ACE Plus practice tests,
flashcards, MP3 audio chapter summaries and quizzes, interactive games,
and Career Snapshots.