Your shoes are charred from stomping out brush fires. You have
nightmares about UFOs--Unreachable Financial Objectives. All-star
interviewees turn into duds. Meetings cause more problems than they
solve. The office is a ghost town at 5:01 p.m. Does this sound
familiar?
Tom Gegax knows what that is like. Years after running
his Tires Plus franchise by the seat of his pants, blissfully unaware
of how little he knew about getting the most out of people and
managing a world-class organization, Tom was faced with a cancer
diagnosis and a business at the brink of disaster. Resolved to change
things around, he improved his mental clarity, health, and
relationships and noticed that the more he profited on a personal
level, the more his company profited. Tires Plus grew into a
$200 million business with 150 upscale locations. He had learned the
first lesson in Enlightened Leadership 101: Focus on the well-being of
your employees and customers--as well as your own--and success will
follow naturally.
In The Big Book of Small Business,
Tom shares his hard-earned lessons on how to become an enlightened,
effective leader, and on how to do the small things right so the big
decisions work. This all-in-one toolbox for small businesses is jammed
with warm-hearted, tough-minded practices and street-smart tips,
covering every aspect of a growing business:
- Starting, funding, and getting your new business off the ground
- Crafting a mission and growing a corporate culture that works
- Hiring the best people and maximizing their potential
- Communicating and negotiating with your employees, customers, and suppliers
- Creating processes for continuous innovation and growth
- Protecting your business from unforeseen dangers
- Planning for growth
- And much more . . .
As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business
is the most comprehensive and practical book on how to take a small
business to the next level, and an indispensable slingshot for the
millions of scrappy Davids taking on corporate Goliaths.