The Ninth Edition of this bestselling introductory text features a
completely up-to-date, comprehensive survey of the functional areas of
business: management, marketing, accounting, finance, and information
technology. Core topics highlighted within these areas include ethics
and social responsibility, forms of business ownership, small business
concerns, and international issues. New coverage in the Ninth Edition
more closely examines economics, the role of teams, customer
relationship management, and globalization. In addition to updating and
revitalizing the content, the authors have redesigned the entire
textbook program to highlight its strengths as the most accessible and
student friendly program on the market. The "Your Guide to an A" passkey
ensures student success and mastery through premium online study
content, including ACE Plus practice tests, flashcards, MP3 audio
chapter summaries and quizzes, interactive games, and Career Snapshots.