by December 24th, 2009. Filed under: Business Review.
I know you are here now because you are a partner of USANA Inc. already and you want to put your enterprise on steroids. Or, you are reading this because you are trying to make a well informed decision about USANA. I will answer all the questions that you might have
USANA is not a scam. I know they were involve in some lawsuit a while ago where some former distributors accused them of running a scheme. These former representatives that sued them were absolutely misinformed. That’s all. We are not part of the company, so we have no incentives in telling you that they are not a scam.
One of the main reason why we like this company is that they have been around for a while. They started in 1992 and they are relevant still today. If anything, you have skipped the growing pain moments which each MLM company experienced in particular at the start up phase.
USANA sells wellbeing related products. This is somewhat a positive. For the most part, joining health business is a positive. Wellbeing industry is growing at a very fast speed now. You get to make your share of money with USANA venture. The fact that they market health products is also a negative. As I am writing this article, I can identify at least 10 MLM companies out there now that are promoting various type of wellbeing product. Everybody seems to be marketing vitamins, minerals, antioxidants etc. In my opinion, innovation, in terms of the products, is very crucial.
In terms of the USANA compensation plan, it is very similar to some of the companies out there. You are to start building 2 legs. This is called the binary structure. The advantage of this is that you can get paid to greater and deeper levels.On the other hand, there is a drawback to the company’s binary compensation plan. There is a limit on how much sales quantity you can make money on in a certain period. I believe the amount you earn should be based exclusively on you and your team’s work. Limiting how much volume you can get paid on makes no sense to me even though, the extra payment is transferred to later date.
Can you make money with the business opportunity? Certainly you can earn a whole lot of money with them only if you study a crucial expertise.
What USANA will not tell you or teach you. Their training method is the only disappointing part of this business opportunity. This is not only common to USANA. It is also common to other MLM companies. They are still training the distributors the traditionally way of building their MLM business. They will instruct you to write out one hundred names of your family, friends and invite them to your home meeting or exclusive business get-together. They will teach you the 3ft rule. Off course you have to go to the weekly seminar and conference call.
What they will not spend time in teaching you is the concept called “branding.” To really earn money with the the enterprise, you have to become a brand.Did you ever consider why Rita Hui is the top money earner in USANA in relatively short amount of time? She is a brand. Even though she did it the old school way, you have to understand that she falls in less than 1% of the total Network marketing professionals out there. So where does that leave you and I?
You need to master the skill of marketing. It is surprising to me that many MLM professionals fail to remember the word “marketing” in Network Marketing. Even those that remembers are marketing the wrong thing.So what should you market? In my opinion, USANA Inc. is doing a good job of marketing herself. You have to market “You Inc.” People will do business with people. People will join your team not because of how fantastic your vitamins or meal replacements are. Every other Network Marketing companies out there also have fantastic products. But they will join because of YOU.
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Filed under: Business Review
